ONE-OF-A-KIND ORDER KIT LETS OWNERS GET IN TOUCH WITH THEIR
FORD GT DREAM CAR -- PIECE BY PIECE
DEARBORN, Mich., Jan. 6, 2017 – To assist customers in
personalizing their all-new Ford GT, Ford Performance is providing them
with a unique order kit. Approved applicants will receive a kit that
allows them to physically piece together every aspect of their all-new
supercar – everything from paint colors, wheel options, caliper colors,
interior material samples and racing stripes.
The Ford GT design team has gone well beyond the traditional online build
site, developing miniaturized, abstract pieces for each kit employing the
same advanced materials used throughout the car’s interior – including
carbon fiber and a latch identical to that found on the Ford GT race car.
Swatches of each interior theme are included, featuring the same
high-quality leather and Alcantara that will accent the cabin of the
all-new Ford GT.
Click on an image below
to enlarge:
Each order kit features eight exterior color samples with removable
stripes that can be interchanged, showcasing the multiple options
available. It has scaled-down replica wheels, with different colored
calipers among the choices for the exterior.
“The Ford GT ordering kit is a critical piece in the purchase process,”
said Henry Ford III, global marketing manager, Ford Performance. “This
high-quality kit is a hands-on tool for Ford GT customers to enhance their
ordering experience. Authentic colors, finishes and materials will provide
them an intimate, tactile way to discern the multitude of choices to
configure their ideal supercar.”
The order kit case features a concave space near the latch where owners
can place a replica VIN plate that matches their Ford GT. After a
customer’s order is serialized, a replica plate will be made and sent to
each new owner.
Watch a Ford GT concierge explain more details about the order kit,
please click here.
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