New 2017 Ford Escape Lands in
Primetime, Collaborates with 'The Blacklist' and 'Blindspot' to Create
Custom Content
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New Ford Escape focus of unique
integrations with producers of hit NBC shows “The Blacklist” and “Blindspot"
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“The Blacklist” actress Mozhan Marnò
interacts with new Ford Escape in TV spots, continuing three-year
relationship between automaker and hit TV show
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Spots during “Blindspot” feature
actress Ashley Johnson in character as FBI agent Patterson analyzing a new
Escape as if it were a crime scene
DEARBORN, Mich., May 5, 2016 –
The new 2017 Ford Escape is teaming with a pair of primetime crime
fighters to give viewers custom content that will air on NBC throughout
May, in pieces jointly created by Ford Motor Co. and NBC.
Click on an image below to enlarge
“The Blacklist” actress Mazhan Marnò,
who plays FBI agent Samar Navabi on the hit show, will appear in an Escape
for a three-week series of commercials during the show’s broadcast. The
series of original content will air May 5, 12 and 19, during “The
Blacklist.” The narrative will highlight various features on the 2017
Escape, including the available SYNC® 3 driver-connectivity system.
Meanwhile, the new Escape will also be featured in a collaboration with
“Blindspot” producers to create a three-part custom integration starring
actress Ashley Johnson, who plays FBI agent Patterson on the show. In the
spots, Johnson is in character analyzing a new Escape as if it were a
crime scene.
The spots, slated to air May 9, 16 and 23 during “Blindspot,” will also
direct viewers to continue the experience at NBC.com, where they can enter
for the chance to win a Ford Escape in the “Make Your Escape” Sweepstakes.
For 17 years, Ford Escape has been one of the best-selling vehicles in the
popular small SUV segment by offering advanced technologies to customers.
The 2017 Escape is designed to continue that leadership when it arrives in
showrooms in May, featuring available SYNC® Connect technology that gives
FordPass® members remote access to their vehicle from their mobile device.
SYNC Connect enables drivers to use the new FordPass platform to lock,
unlock and locate their Escape, as well as schedule remote starts and
check fuel level. SYNC Connect is included in the Technology Package on
Escape SE and is a standard offering on Escape Titanium.
“The Blacklist” airs 9-10 p.m. ET/PT on Thursdays; “Blindspot” airs 10-11
p.m. ET/PT on Mondays.
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