Historic Corktown Becomes Home to Ford
Motor Company
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Ford returns to Detroit with its dedicated
global electric vehicle organization, Ford Team Edison, plus its
autonomous vehicle business team
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New Corktown location brings together Ford
teams in an urban environment as they help the company push into a world
of electrification and autonomy – including the development of Ford’s
first self-driving vehicle
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Corktown environment and new workspace
setup helps accelerate Ford’s plan to offer hybrid options on high-volume
nameplates such as F-150, Mustang, Explorer, Escape and Bronco, in
addition to hybrid options for every new Ford SUV introduced
DETROIT, MI – Marking its return to the
Motor City, Ford is moving its electric vehicle and autonomous vehicle
business teams into a refurbished former factory located in Detroit’s
historic Corktown neighborhood. Much more than just a relocation, the move
is a purpose-driven strategic decision, offering a new work environment
and customizable workspace that will enable the acceleration of Ford’s
push into electrification and strengthen its development of self-driving
vehicles.
“Moving our teams to Corktown will further enhance our electric and
autonomous vehicle development,” said Sherif Marakby, Ford vice president,
autonomous vehicles and electrification. “It gives our teams the workspace
they need to promote collaboration and big thinking, and an urban setting
that delivers crucial insight for both programs.”
Serving as home to a number of companies
over its 110-year history, the former factory is located in a thriving
neighborhood that gives Ford teams the opportunity to immerse themselves
in the lifestyle and mobility challenges of an urban environment. This
daily immersion allows them to identify problems and generate solutions
that will inform the development of the company’s self-driving and
electric vehicles.
The historic 45,000-square-foot building has undergone extensive
renovation to bring about optimal working conditions for employees
dedicated to autonomy and electrification. The newly designed layout
fosters collaboration and team building, with rolling desks that allow
groups to customize their workspace as needed, flexible options for
meetings, and interactive screens that make working together easier.
Corktown employees are part of cross-functional global teams working with
product development, purchasing, and marketing, sales and service groups
around the world to deliver the right vehicles for customers in each
region.
Developing electric vehicles people really want
Part of an $11.1 billion investment in global electric vehicles announced
earlier this year, the Corktown location is now home to Ford Team Edison,
the company’s dedicated global electric vehicle team. The team is moving
quickly to deliver electrified vehicles that offer exciting experiences
and enhanced capabilities based on what people need and want – including
the all-new Mustang-inspired battery-electric SUV slated for 2020.
In the next few years, Ford plans to offer hybrid options on high-volume
nameplates such as Mustang, F-150, Explorer, Escape and Bronco, in
addition to hybrid options for every new Ford SUV introduced. The work
done in Corktown will also help accelerate the development of Ford’s
battery-electric vehicle program. A total of 40 electrified vehicles will
be available globally from Ford by 2022, including 16 full
battery-electric vehicles.
Ford’s approach to electrification entails enhancing the best attributes
of its vehicles, including performance, capability and convenience. Ford’s
new electric vehicles will offer customers additional capabilities – such
as an onboard electric generator on the hybrid F-150 – and better mileage
without sacrificing the great performance they have come to expect. Since
owning a battery-electric vehicle represents a change in lifestyle, Ford
is rethinking how to ensure seamless and convenient charging, while also
looking to offer full-vehicle over-the-air software updates to enhance
capability and features.
Building toward an autonomous future
Working alongside Ford Team Edison will be the company’s autonomous
vehicle business team. Ford already is combining its self-driving vehicle
expertise with the robotics and artificial intelligence experience of Argo
AI. The work in Corktown will complement that effort.
With its autonomous and electric vehicle teams working side-by-side, the
company will deliver on its plan to develop a purpose-built,
custom-designed self-driving vehicle that runs on a hybrid-electric
powertrain. Planned to begin production in 2021, Ford’s first autonomous
vehicles will be designed to move people or goods, making them excellent
tools for businesses to enhance and grow their operations, as well as
provide great, intuitive experiences to the customers they interact with.
Other key factors in design and performance include commercial-grade
quality for lower cost of ownership, improved durability to operate in
tough urban environments, and dependable safety features integrated by the
teams deeply involved in development. In addition, the hybrid-electric
powertrain will help reduce emissions and achieve maximum mileage to keep
the self-driving vehicle on the road longer each day.
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