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Archive New Factory Customized 2009 Edge Sport Debuts
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CHICAGO, Feb. 5, 2008
– Ford is providing still more sizzle for America’s best-selling mid-size
crossover, introducing a new factory-customized model – the 2009 Edge
Sport. The Sport model – which joins the SE, SEL
and Limited models in the range – makes the Ford Edge the first vehicle in
its segment to offer a customized model. Its modern, athletic design,
flexible package and unique features like VistaRoof™ and SYNC helped sell
130,125 Edge units in 2007, making it the nation’s top-selling crossover.
The new Edge Sport model will further distinguish it from competitors.
This marks the first time that a 22-inch wheel-and-tire combination has been offered on a crossover. The eight-piece Edge Sport body kit includes a unique front air dam, side skirts, lower door caps and a rear skirt, all finished in body color, instead of the dark lower on other Edge models. The front air dam features integrated fog lamps and a lower grille insert. These elements combine with the unique wheels and tires to provide a sporty personality. Details, like custom Sport badging, polished dual exhaust tips emerging from openings in the rear skirt and “foundry gray” smoked headlamp and taillamp lenses, add to its purposeful look. In addition to lustrous Sport Blue paint on the model highlighted at the Chicago Auto Show, Edge Sport will be available in Ebony, Brilliant Silver and Redfire. Inside, dark gray leather seats feature unique suede-feel patterned inserts in a combination of light and dark gray. Contrasting, light gray stitching gives the seats a premium appeal. The contrasting stitched leather also is used on the Edge Sport steering wheel and shift knob. Edge Sport is further distinguished by an appealing etched metal effect on the instrument panel center console. “While custom-made to appeal to customers, Edge Sport is smart business,” said Mark Fields, president of The Americas. “The aftermarket industry has grown to a $40 billion annual business, and crossovers are the fastest-growing vehicle segment in the U.S. We want customers who crave something special to know that Ford can customize their Edge – right at the factory.”
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Originally formed as the COBRA Club in 1972. Established as a Region of SAAC in 1975. One of the oldest SAAC Regions in the United States |