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Archive Detroit Grand Prix canceled for 2009 The Detroit Belle Isle Grand Prix is the
latest casualty of the global economy in general and the Detroit region's
struggles specifically, according to AutoWeek
magazine.
Chrysler to slash budget but stay in NASCAR Chrysler plans to slash its
overall NASCAR budget by more than 30 percent in 2009, Dodge
Motorsports director Mike Accavitti This reduction is due in part
to the team-merger between Dale Earnhardt, Inc. and Chip Ganassi
Racing, which removes Ganassi's former three-team Sprint Cup
operation from the Dodge fold. (Earnhardt-Ganassi Racing will run
Chevrolets.) But Dodge will also cut back
on at-track car displays, track sponsorships and promotions. It
will, though, continue to support Penske Racing, Gillet Evernham
Motorsports and Petty Enterprises as planned, Accavitti said.
"We'll definitely be on the
track in 2009," Accavitti said in a phone interview. Chrysler announced Wednesday
it would, starting Friday, shut down all 30 US-based manufacturing
plants for a month. Accavitti said that will have no bearing on any
NASCAR relationship. "First off, we had scheduled a
[two-week] holiday shutdown, anyway. That part always finds its way
out of the story," Accavitti said. "We're just extending that for a
couple weeks. The reason is the general, overall softening of the
automotive market. "And we need to get our
inventories in line with the selling rate out in the economy.
Obviously, as a businessman you'd rather have your factories running
over time than being shut down, but this is something we need to do
to adjust our inventory levels. "As far as NASCAR is
concerned, the idling of the plants really doesn't have any direct
effect on our NASCAR racing program." Accavitti said Dodge evaluates
return-on-investment annually "on every dime spent on NASCAR" to
determine whether NASCAR should remain part of its advertising plan.
Some wonder how cash-strapped
automakers can choose to spend on auto racing when the market is so
poor. To date, Accavitti said NASCAR has helped move product. And,
he continued, there is but one way out of the current abyss: sell
more cars. "You need to advertise your
product. There's one way out of the situation we're in, and that's
to sell your way out of it," Accavitti said. "It is a debt-spiral if
we stop advertising and expect to sell any vehicles. It's a proven
fact -- advertising sells vehicles. NASCAR is a form of advertising.
"We feel we have an
appropriate spending effort in NASCAR. That's the important thing.
We have things that people that buy Dodge cars and trucks are very
passionate about. NASCAR is one of them. We sell a lot of trucks, a
lot of minivans and a lot of Dodge Chargers to NASCAR fans." |
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Originally formed as the COBRA Club in 1972. Established as a Region of SAAC in 1975. One of the oldest SAAC Regions in the United States |