Click on a photo below to enlarge:
Orders are coming from across the U.S., including stronger than expected
demand in the Midwest and Southeast
The 2010-model F-150 Raptor with 5.4-liter V-8 engines is now on sale;
production of an all-new 411 horsepower 6.2-liter V-8 engine begins this
spring
DEARBORN, Mich., Feb. 19, 2010 – Customer demand for Ford’s new F-150 SVT
Raptor is moving nearly as fast as the world’s only production high-speed
off-road performance truck. Already, over 5,300 orders have been placed
for the new performance pickup.
“We couldn’t be more pleased with the popularity of the F-150 SVT Raptor,”
said Mark Grueber, F-150 Marketing manager. “Orders have exceeded our
expectations. The truck is so popular that we actually wound up building
more 5.4-liter V-8 models than we had originally anticipated. The order
banks are now open for the all-new 6.2-liter V-8, and the orders keep
rolling in.”
The F-150 Raptor is the first ever high-speed off-road performance truck
offered by any manufacture and highlights Ford’s 33 years of truck
leadership by emphasizing Built Ford Tough innovation and engineering.
Developed with the DNA of an off-road pre-runner, the comprehensive
modifications to the truck focused on chassis and suspension.
Built alongside the best-selling F-150 at Ford’s Dearborn Truck Plant, the
2010 F-150 SVT Raptor was designed for the off-road performance market
which has steadily grown in popularity over the past decade.
Raptor is powered by F-150’s proven 5.4-liter Triton® V-8 three-valve
engine, which delivers 320 horsepower and 390 ft.-lb. of torque. This
spring, customers will have the added option of an all-new 6.2-liter V-8
engine, producing 411 horsepower and 434 ft.-lb. of torque – making Raptor
the most powerful half-ton pickup on the market.
The appeal of the Ford’s F-150 SVT Raptor extends beyond just desert
runners. While the biggest markets for order so far are in the Southwest
and Texas, demand also is high in states like Tennessee, Michigan,
Colorado, Ohio and Georgia
Customers are showing an appreciation for Raptor’s unparalleled off-road
performance, as well as its many features. Options such as the luxury
package, moonroof and reverse camera all have “take rates” of more than 79
percent. Popular F-150 utility options like touch-screen navigation with
SIRIUS Travel Link™, trailer brake controller and Ford’s tailgate step
have take-rates higher than 62 percent.
The overwhelming top color choice has been Tuxedo Black for more than 52
percent of all orders, followed by Molten Orange, Oxford White and Blue
Flame.
