Its first starring role in a
Music Video and
the introduction of the Shelby
Click on a photo below to enlarge
Iacocca tells Shelby "We've got to race this
For the 1965 model year, conversations between Iacocca and Shelby
resulted in the construction of the GT350 Mustang. Shelby was at
first reluctant, telling Iacocca that "you can't race the Mustang,
its' a secretary's car". That resistance was short lived as the
GT350 R models produced by Shelby American went on to dominate SCCA
B Production racing.
Winning cars on the race track
resulted in increased sales volumes at the dealerships. Mustang was
the king of the market segment it created.
First Music Video
Mowtown's Berry Gordy wanted to capatalize on the popularity of
the Mustang by featuring one of his artists in a "music video".
Martha Reeves and the Vandellas was the chosen group to be
featured with the Mustang. At the time, Ford did not want to
shut down production to film this feature, so they let the
Motown film crew use the Rouge facilities, while the cars
themselves were being built on the line.
Click on the image at right to watch the